Multi-Touch, Multi-Channel ABM Success for growing Software Product Company.
Multi-Touch, Multi-Channel ABM Success for growing Software Product Company.
Through this strategic partnership, Our client effectively amplified their prospecting efforts, freeing up their in-house team to focus on closing deals and nurturing deeper relationships with potential clients.
Successfully set up over 160+ product demonstrations with interested prospects.
Generated more than 400+ marketing qualified leads, providing a robust pipeline for future sales efforts.
Attracted over 10,000+ visitors to the website, significantly increasing brand visibility and interest.
About the Project
A software product company, embarked on a three-month pilot appointment setting campaign with OrganicMedia. The objective was to outsource a portion of their prospecting responsibilities, allowing the in-house team to concentrate on opportunities further downstream.
The Ask
To enhance its sales pipeline and overall marketing effectiveness by achieving several key goals through this partnership.
- Increase Demo Calls: Client wanted to set up a significant number of product demonstration calls with qualified prospects to showcase their solutions and drive interest.
- Generate More MQLs: The company aimed to convert a higher volume of engaged leads into marketing qualified leads (MQLs) that could be nurtured further down the sales funnel.
- Boost Website Traffic: Another critical objective was to attract more visitors to the website, thereby increasing brand visibility and generating potential new leads.
What We Did
OrganicMedia implemented a multi-touch, multi-channel Account-Based Marketing (ABM) strategy.
- Targeted Outreach: Leveraging personalized email campaigns and LinkedIn outreach to engage with potential prospects.
- Automated Lead Nurturing: Using marketing automation tools to nurture leads through the sales funnel with personalized content and follow-ups.
- Continuous Optimization: Regularly assessing campaign performance and making necessary adjustments to maximize results.
